Our Passion for Story is What Brought Us Here.




Brand Strategy
Visual Identity
Social Media


UrbanMad bring people, technology, and the world’s best storytellers together to drive culture and meaningful connection. We are a creative bunch gung-ho about crafting stories that intrigue the soul. We strive to be bold, different, to make it count, and be unapologetic with our creative choices.

We approach every single story with heart and surgical precision for at times is not what you say but how you say it

Target Audience

Today on Filmmaker Freedom, the three types of audiences that will enable you to make a living selling directly to your fans. The key to making a cinema successful is having a strong feel for the range of audiences that it might attract: who are they, what do they want to see and how do you communicate with them?

These are mass appeal films created at huge cost and supported by massive marketing effort. They provide a disproportionately large amount of a cinema’s annual income and they generally appeal strongly to the youth audience (16-24 year olds). ‘Event’ films are shown widely at multiplex cinemas but often perform poorly in local independent cinemas when shown a few weeks after the initial high profile release although some people will be prepared to wait if they have seen the film trailered at a favourite cinema.

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